The path to finding better businesses

In this busy world of wheeling and dealing, it is important to know that our connections are genuine. As entrepreneurs, it is easy to get caught up in our own vision and forget the importance of delivering for consumers. We can achieve greater success if our transactions are heartfelt and not just about making the sale. Guest host Jason Feifer, editor-in-chief of Entrepreneur magazine, takes us on a journey in the world of business connections. He interviews Wade Foster, CEO of Zapier, who shares his technique for building excellent interpersonal connections with his remote employees. Then, author Michael Gelb gives us tips on connecting before problem solving in order to create a more meaningful business relationship. Next, we explore finding success through connecting to what customers love with Shira Berk, founder of Goodie Girl Cookies. Lastly, Justin Klosky, founder of O.C.D. Experience, tells us that we can find endless possibilities in a beautiful connection.

How do you connect an entire team that is remote? What if every time a new person was hired he or she was flown to a private Airbnb to connect with the founders? We chat with Wade Foster, founder of Zapier, who tells us that this time-intensive meeting is worth every minute. Bringing new hires in to relate, connect and discover how down-to-earth the company owners were made for highly invested employees. Working remotely can make it difficult for people to feel connected to the rest of the company, and possibly hinder efficient communication. This method works beautifully for Zapier. How do you make your company feel connected?

Misunderstanding is so common; in fact, it is often our default setting. People’s ability to connect is something that they tend to overestimate. Author Michael Gelb opens our eyes to the art of connection. By embracing humility, you can awaken the passion for understanding others to drive real allies. Gelb tells us that connection should precede any attempt to solve a problem, and that we first need to align the people involved. With a true connection ideas will flow freely, people will feel valued and solutions will emerge effortlessly. Hear the steps you can take on the way to building a meaningful business relationship.

Create success through a genuine care and concern for other human beings. Gelb tells us that we can create positive energy in our workplace by connecting with our employees. These real interactions can lead to people who are way more engaged, more involved and who feel valued in your company. True empathy does not come naturally to all of us, and many can spot a fake in an instant. High quality connections (HQCs) are something that may have to be worked towards by striving for greater self-awareness. Cultivating these connections in seemingly unimportant, everyday interactions can lead to better connections with the seemingly more important business relationships. Find out the No. 1 thing that will lead to effective leadership, success and true happiness.

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